Worked with a team of three other advertising students to put together a New Business Pitch for a local lip balm company that was about to launch nationally. Coordinated all team meetings and briefed team members on anything they had missed at previous meetings. Researched the target market for the project, developed strategic insights, and concepted three unique creative executions to launch the national campaign with a considerably marginal budget. Presented the findings to the stakeholders of the company.
09 Dec This entry was published on December 9, 2012 at 9:35 pm and is filed under Uncategorized.