Jeanette Howes

PBS National

In my Advertising Research Methods class, we were assigned the real-world client of PBS National. they asked us to conduct research about possible methods for them to increase monetization through their websites and mobile applications. We conducted secondary research, followed by qualitative interviews which led to a quantitative survey taken by 250 (update) people. We then presented our findings to the client.

This entry was published on November 26, 2012 at 8:47 pm and is filed under Uncategorized. Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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